WebMay 17, 2016 · The reptilian theory as a trial strategy focuses the potential jury’s attention on anger against the defendant or fear of individuals like the defendant, and encourages the jury to act as the conscience for the community. The theory was articulated by David Ball, a jury consultant, and Don Keenan, a trial attorney.

Reptile: The 2009 Manual of the Plaintiff

WebI. OVERVIEW OF “THE REPTILE THEORY” The defense bar has been battling what is known as “the Reptile Theory” since David Ball (a jury research specialist and trial consultant) and Don Keenan (a highly skilled plaintiffs’ attorney) authored Reptile: The 2009 Manual of the Plaintiff’s Revolution. The theory is based on the belief WebThe reptile theory is a strategy, typically used by the plaintiffs' bar, to influence a jury outcome by focusing the jury's reaction to instinctively favor safety and survival of their families and community (versus plaintiff's actual injuries) by demonstrating the defendant's conduct endangers their families and community as a whole. On This Page. fortrey\\u0027s hall heronry

how to trigger a man

WebFeb 15, 2016 · The theory is that the "reptilian," or fundamental, part of jury members' brains responds to the fear of danger and they will find the defendant liable in an attempt to eliminate danger from the community and to protect themselves. The strategy has been especially conducive to cases involving trucking accidents. 1 THE REPTILE THEORY IN … WebThe Reptile Theory—by name—is well over ten years old and was popularized by Atlanta-based plaintiff’s lawyer Don Keenan, and jury consultant David Ball, Ph.D. in their well … WebThe first is negative and latter positive. His fourth rule is what he calls the rule of 2 “P’s” The rule has to say what conduct is to be “prevented” and who the rule “protects” – the two … dinner wraps recipes